11 Fairview Court
Clarendon Hills, IL 60514
Home: 630-887-0788
Mobile: 630-215-6454
www.geomac.com
geomac@geomac.com


George T. Macropulos


Summary of qualifications

Expert in the development of integrated media to deliver comprehensive communications solutions. A strategic thinker who is adept at producing innovative projects supporting business plans. Strong track record leading internal work teams and building excellent vendor relations. Successful 19-year management career at a Fortune 100 corporation plus start-up and smaller company leadership experience.

Professional Experience

GEOMAC, INC., Chicago, Illinois (9/01 - Present)

GeoMac (www.geomac.com) provides communications and marketing consultation designed to reach customers and improve business processes.

Principal

    • Created new product identity for an existing call center business and developed integrated marketing communications program incorporating multimedia, print and Web materials.
    • Designed updated Web site for financial services company to support branded sales program and integrated online site with secure account information system.
    • Re-designed Web presence for travel industry client, optimized search engine rankings and created system to allow for client site modifications and additions.


DNA VISUAL BUSINESS SOLUTIONS, INC.,
Chicago, Illinois (5/00 - 9/01)

DNA (www.visitdna.com) a digital marketing and brand management company specializing in communication consultation, digital media development, user experience optimization and visual business process solutions.

Vice President of Development

    • Managed creative/technical development with staff and external resources.
    • Served as executive lead on large-scale projects: Britney Spears Web site development and national CD-ROM brand promotion for Kellogg’s Special K.
    • Consulted clients regarding strategic communications solutions: Northwestern University School of Law Internet marketing and Audiopoint’s voice portal online brand strategy.
    • Created e-commerce support solutions: interface improvements for iDine’s rewards site and project quote system for Polymer Design Corporation.
    • Produced integrated media: Ikadega and SecurityLink cross-media electronic presentations.
    • Developed DNA business plan and development strategies as part of leadership team; worked on partnership opportunities with Intel Corporation and Visual Insights.
    • Designed workgroup intranet and client extranet for project collaboration – the "Client Lab" – and fostered object-oriented method for technical development of production needs.


DOLPHIN MARKETING COMMUNICATIONS, LLC,
Chicago, Illinois (3/99 - 5/00)

Dolphin Marketing Communications (www.dolphinmc.com) specializes in the development of integrated media solutions for middle market companies.

Principal Partner

    • Founded business with two other principal partners to develop marketing campaigns for companies such as US RealTel and Corn Products International.
    • Developed advertising and marketing campaigns: US RealTel direct response advertising; trade show marketing for Corn Products International, including video presentations.
    • Designed online strategies: Internet product catalog for Mike Bell (furniture designer); online bidding system for Sanco Industries’ manufacturing jobs; and Web site for KL Industries.
    • Created employee-recruiting campaigns: comprehensive cross-media campaign strategy for the Portland Cement Association and print informational materials for Howmet Castings.
    • Produced complex multimedia roadshow incorporating video and animation for PCQuote.com to support financial investor meetings.


SBC/AMERITECH, Chicago, Illinois (12/79 - 3/99)

Ameritech merged in 1999 with SBC Communications, Inc. (www.sbc.com). A global communications leader, SBC provides comprehensive telecommunications and related services under the SBC brand name.

Director, Creative Media (1996-1999)

Special Assignment, Ameritech Information Industry Services (1996)

Special Assignment, Ameritech Communications, Inc. (1995-1996)

Director, Visual Communications/Corporate Television (1989-1995)

Staff Manager, Employee Communications (1988-1989)

Manager/Staff Manager, Video (1979-1988)

    • Led operational, creative and technical team of 11 staff employees, three full-time contractors, three partnership vendors and free-lance teams.
    • Managed corporate restructuring of production services: reduced headcount by 70 percent; eliminated several million dollars in capital costs by closing four production facilities.
    • Designed, built and operated $5 million, 20,000 sq. ft. state-of-the-art multimedia facility, delivering agency-quality at less than 50 percent market costs.
    • Fostered creative agency relationship with internal clients, producing 700 projects annually with $4 to $5 million combined annual project budget.
    • Developed productions supporting marketing, internal communications and public relations efforts on tape and as live video programs via corporate-wide, fiber-optic network.
    • Supported media relations activities by managing electronic communications needs in support of corporate announcements, business unit marketing/public relations campaigns.
    • Produced media in multiple formats: video/audio, Internet and intranet, multimedia, meetings/tradeshows and print.
    • Recruited to business units on special assignments as media communications specialist: developed public relations communications plan and consulted on multimedia product plan.
    • Acted as staff producer/director responsible for client consultation and production design/delivery.
    • Produced, directed and edited television programs and staged meetings for internal and public audiences.
    • Created customized database to manage production needs and track vendor activity.


Computer Skills

    • Microsoft Office (Word, Excel, PowerPoint and Outlook)
    • QuickBooks
    • Dreamweaver HTML and FTP/Fireworks graphics program
    • Relational database information architecture


Education

    • M.S., Communication (MSC) Executive Program, Northwestern University, Evanston, Illinois
    • B.S., Mass Communication/Broadcasting; Minor: Psychology, Southern Illinois University, Edwardsville, Illinois