Summary of qualifications
Expert in the development
of integrated media to deliver comprehensive communications solutions.
A strategic thinker who is adept at producing innovative projects
supporting business plans. Strong track record leading internal work
teams and building excellent vendor relations. Successful 19-year
management career at a Fortune 100 corporation plus start-up and smaller
company leadership experience.
GEOMAC, INC., Chicago,
Illinois (9/01 - Present)
provides communications and marketing consultation designed to reach
customers and improve business processes.
- Created new product identity for
an existing call center business and developed integrated marketing
communications program incorporating multimedia, print and Web
updated Web site for financial services company to support branded
sales program and integrated online site with secure account information
Web presence for travel industry client, optimized search engine
rankings and created system to allow for client site modifications
DNA VISUAL BUSINESS SOLUTIONS, INC., Chicago,
Illinois (5/00 - 9/01)
a digital marketing and brand management company specializing in communication
consultation, digital media development, user experience optimization
and visual business process solutions.
President of Development
- Managed creative/technical
development with staff and external resources.
- Served as executive
lead on large-scale projects: Britney Spears Web site development
and national CD-ROM brand promotion for Kellogg’s Special K.
- Consulted clients
regarding strategic communications solutions: Northwestern University
School of Law Internet marketing and Audiopoint’s voice portal
online brand strategy.
- Created e-commerce
support solutions: interface improvements for iDine’s rewards
site and project quote system for Polymer Design Corporation.
- Produced integrated
media: Ikadega and SecurityLink cross-media electronic presentations.
- Developed DNA business
plan and development strategies as part of leadership team; worked
on partnership opportunities with Intel Corporation and Visual
- Designed workgroup
intranet and client extranet for project collaboration – the "Client
Lab" – and fostered object-oriented method for technical development
of production needs.
DOLPHIN MARKETING COMMUNICATIONS, LLC, Chicago,
Illinois (3/99 - 5/00)
Dolphin Marketing Communications
specializes in the development of integrated media solutions for middle
- Founded business with
two other principal partners to develop marketing campaigns for
companies such as US RealTel and Corn Products International.
- Developed advertising
and marketing campaigns: US RealTel direct response advertising;
trade show marketing for Corn Products International, including
- Designed online strategies:
Internet product catalog for Mike Bell (furniture designer); online
bidding system for Sanco Industries’ manufacturing jobs; and Web
site for KL Industries.
- Created employee-recruiting
campaigns: comprehensive cross-media campaign strategy for the
Portland Cement Association and print informational materials
for Howmet Castings.
- Produced complex multimedia
roadshow incorporating video and animation for PCQuote.com to
support financial investor meetings.
SBC/AMERITECH, Chicago, Illinois (12/79
Ameritech merged in 1999
with SBC Communications, Inc. (www.sbc.com).
A global communications leader, SBC provides comprehensive telecommunications
and related services under the SBC brand name.
Ameritech Information Industry Services (1996)
Ameritech Communications, Inc. (1995-1996)
Director, Visual Communications/Corporate
Staff Manager, Employee
- Led operational, creative
and technical team of 11 staff employees, three full-time contractors,
three partnership vendors and free-lance teams.
- Managed corporate
restructuring of production services: reduced headcount by 70
percent; eliminated several million dollars in capital costs by
closing four production facilities.
- Designed, built and
operated $5 million, 20,000 sq. ft. state-of-the-art multimedia
facility, delivering agency-quality at less than 50 percent market
- Fostered creative
agency relationship with internal clients, producing 700 projects
annually with $4 to $5 million combined annual project budget.
- Developed productions
supporting marketing, internal communications and public relations
efforts on tape and as live video programs via corporate-wide,
- Supported media relations
activities by managing electronic communications needs in support
of corporate announcements, business unit marketing/public relations
- Produced media in
multiple formats: video/audio, Internet and intranet, multimedia,
meetings/tradeshows and print.
- Recruited to business
units on special assignments as media communications specialist:
developed public relations communications plan and consulted on
multimedia product plan.
- Acted as staff producer/director
responsible for client consultation and production design/delivery.
- Produced, directed
and edited television programs and staged meetings for internal
and public audiences.
- Created customized
database to manage production needs and track vendor activity.
- Microsoft Office (Word,
Excel, PowerPoint and Outlook)
- Dreamweaver HTML and
FTP/Fireworks graphics program
- Relational database
- M.S., Communication
(MSC) Executive Program, Northwestern University,
- B.S., Mass Communication/Broadcasting;
Minor: Psychology, Southern Illinois University, Edwardsville,